I don’t think Kleenex will be inviting New Yorkers to “let it out” again any time soon after the incident at their Times Square shoot last weekend. Greenpeace activists infiltrated the set by posing as people who wanted to share their personal stories of loss.

Once the cameras got rolling though, they changed their tunes, saying that it was Kleenex who made them want to cry, because the company chopped down centuries-old forests, rather than using recycled wood fibers, to make their tissues. Chaos ensued (see video footage [url=http://www.gothamist.com/2007/03/26/video_of_the_da_57.php]here[/url] ) and Kleenex shut down the filming.

A genius piece of ad-busting inspired activism? A waste of time and energy that won’t change anyone’s mind? What do you think?