There are prizes, and then there’s the $25 million prize being offered by the world’s most freewheelin’ C.E.O., Virgin–founder Sir Richard Branson. Branson, he of the airline and music fortune, is promising to pony up this princely sum to anyone who can figure out how the heck to “scrub” carbon dioxide out of the Earth’s atmosphere. As the world’s brightest minds start jockeying to win the “Virgin Earth Challenge,” expect to see plans for some tripped-out sky vacuums and carbon-absorbing concoctions. (As you can see, we won’t be banking any of the twenty-five mil.)
There are prizes, and then there’s the $25 million prize being offered by the world’s most freewheelin’ C.E.O., Virgin–founder Sir Richard Branson. Branson, he of the airline and music fortune, is promising to pony up this princely sum to anyone who can figure out how the heck to “scrub” carbon dioxide out of the Earth’s atmosphere. As the world’s brightest minds start jockeying to win the “Virgin Earth Challenge,” expect to see plans for some tripped-out sky vacuums and carbon-absorbing concoctions. (As you can see, we won’t be banking any of the twenty-five mil.)
